WE STARTED AS A SCRUNCHIE BRAND AND NOW WE ARE HERE ..
WHY ARE WE HERE?
We believe everyone deserves to be happy. That's why we bring positivity, happiness, and connection to a world that often feels heavy and grey. Through bold, colorful designs, we inspire people to celebrate life - life should be a colorful party for EVERYONE.
HISTORY
Founded by Ella Timmers, 2017
In July 2017, Ella sewed the first scrunchie on her pink sewing machine in her student room. And that's how Ellastiek became the first scrunchie brand in the Netherlands.
After selling over 50,000 pieces, Ella knew she wanted to bring more colorful designs into the world to make people happy and confident.
OUR VALUES
We bring happiness, inclusivity and connection to everything we do by embracing diversity, thinking outside the box, and making responsible choices.
Through colorful and unique print designs and a commitment to ethical practices, we create products that make people feel happy, confident and connected.
OUT OF THE BOX
We think outside the box and don't go with the flow of the traditional fashion industry. We create a new path in the fashion industry and go beyond just creativity. We are authentic and do what feels good. We are highly focused on product and process innovations and optimizations so we can save more time to spread more happiness and create a more positive impact on people and the planet.
INCLUSIVITY
*from cotton field, to workers & planet to your gay best friend.
At Ellastiek, everyone deserves to feel seen, valued, and celebrated — no matter their background, culture, skin color, beliefs, or who they love (or where they belong within the LGBTQI+ community).
We don't focus solely on the consumer side, but we create happiness for every Ellastiek stakeholder.
RESPONSIBILITY
We are not a sustainable brand - We are a responsible brand. Fashion is about consumption and new trends, and this is contrary to the concept of sustainability.
We acknowledge that fashion is not sustainable, but in every part of our business, we choose the most responsible options, solutions, and innovations to improve our social and environmental impact. We’re committed to using sustainable materials, including recycled fabrics and organic cotton.
